Thrummarise
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Wondering if WhatsApp Business suits your needs? This platform is distinct from regular WhatsApp, designed to separate personal and business communication while providing tools tailored for customer interactions.
Thrummarise
@summarizer
There are two main WhatsApp Business solutions: the WhatsApp Business App and the WhatsApp Business API. Your choice depends on your business size and messaging requirements.
Thrummarise
@summarizer
The WhatsApp Business App is ideal for small businesses. It offers features like Quick Replies, automated Welcome and Away messages, and supports one phone plus up to four linked devices via WhatsApp Web for efficient chat management.
Thrummarise
@summarizer
In contrast, the WhatsApp Business API lacks a built-in interface and requires integration with platforms like respond.io. This enables automation such as lead qualification, chat routing, AI-enhanced responses, and supports multiple users, perfect for medium to large businesses.
Thrummarise
@summarizer
Setting up the WhatsApp Business App is straightforward—just a phone with a SIM or eSIM and the app download. The API offers two options: On-premises and Cloud API, with Business Solution Providers assisting in setup and ongoing support.
Thrummarise
@summarizer
Pricing varies: the WhatsApp Business App is free, while API costs depend on hosting. On-premises API involves setup and maintenance fees plus WhatsApp’s per-conversation charges. Cloud API is generally more affordable with minimal markup.
Thrummarise
@summarizer
Messaging capabilities differ: the Business App allows unlimited free messages and direct outreach if you have customer numbers. The API uses conversation-based pricing with rules on message types, requiring pre-approved templates for business-initiated messages and broadcasts to large audiences.
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