8/2/2025

🚨BREAKING: Jaguar went Bud Light mode—and now the CEO is OUT. After a viral Woke ad with no cars, no men, and no clue, Jaguar’s CEO is stepping down. Here’s how going Woke wreck...

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Rod D. Martin avatar

Rod D. Martin

@RodDMartin

4/ Conservatives on X torched it: ā€œThis just made me want to sell my Jaguar and I don’t even own a Jaguar.ā€ — @robbystarbuck ā€œBud Light 2.0. They completely misread the moment.ā€ — @exjon And with 47 million views in 24 hours, the backlash went global.
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Rod D. Martin avatar

Rod D. Martin

@RodDMartin

@robbystarbuck @exjon 5/ Then came Jaguar’s next PR nightmare: A brand-new EV design that critics nicknamed… šŸ’… ā€œThe Pink Batmobile.ā€ They called it ā€œexuberant.ā€ The internet called it embarrassing. Because it was embarrassing.
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Rod D. Martin avatar

Rod D. Martin

@RodDMartin

@robbystarbuck @exjon 6/ Jaguar defended it all: ā€œThis is a bold and imaginative reinvention.ā€ But car buyers don’t want gender theory. They want performance, beauty, and taste. They won't get it. Jaguar now makes ONLY the F-Pace crossover. NO sedans. NO sports cars. NO convertibles!
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Rod D. Martin avatar

Rod D. Martin

@RodDMartin

@robbystarbuck @exjon 7/ If I wanted a stupid crossover, I could get it from literally any other company on Earth. What is this trash they're serving up now??? I'm a longtime Jag owner. And I can tell you, I buy Jaguar for its classic style, its gasoline-powered roar, and its unique history.
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Rod D. Martin avatar

Rod D. Martin

@RodDMartin

@robbystarbuck @exjon 8/ Let’s be clear: Jaguar was abandoned by its own customer base. High-end car buyers don’t want rainbow Marxism on wheels. This is the same mistake Bud Light made. Same Woke playbook. Same humiliating crash.
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Rod D. Martin avatar

Rod D. Martin

@RodDMartin

@robbystarbuck @exjon 9/ Jaguar went woke, and as a result it went broke. Let this be a lesson: šŸ”„ The vibe shift is real šŸ”„ Brand loyalty has limits šŸ”„ "Get woke, go broke" isn’t a meme. It’s a market law. Jaguar needs to bring back the CARS we've always loved.
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Rod D. Martin avatar

Rod D. Martin

@RodDMartin

@robbystarbuck @exjon If you enjoyed this content, please like and share, and also sign up for your FREE or PREMIUM subscription to my newsletter at .
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